The Next Social Wave: The Top 6 Predictions That Will Shape Social Media Strategies In 2026

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...
Forbes

How Companies Should Shift Their Social Media Marketing Strategy

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox ...
Marketing Dive

How Aldi revamped its social media strategy — and why it’s working

Grocers typically use social media to show off what they bring to shoppers’ tables, from seasonal products to fresh meals. At the end of the day, though, most grocers’ social media pages end up ...
Observer

The Cost of Automating Authenticity: A.I.’s Limits in Social Media

Amid the rise of A.I.-generated content, authenticity—and the humans behind it—remain a brand’s most valuable asset. Unsplash+ But reducing the social media management role to content production ...
CNN

‘Clever and a little bit offensive’: Inside the White House’s norm-breaking social media strategy

Official White House social media posts these days can more closely resemble troll-ish meme accounts than a sober dissemination of information from the United States’ highest political office.