Snapchat dropped a new Super Bowl ad, and this one hits the entire premise of social media platforms right where it hurts. One of the most striking elements of the video is a blink-and-you-miss-it ...

A new Snapchat-commissioned report uses Fandango data collected by television technology company Samba TV and marketing research company Kantar to suggest that the social media platform encourages ...

“Certainly, advertisers are very focused on contingency planning and diversifying their spend. And I think the same goes for creators who are really thinking hard about how they can build the most ...

A “Wicked” promo is alighting in millions of Snapchatters’ chat inboxes. On Tuesday, Snapchat and Universal Pictures will debut the first-ever Sponsored Snap, an ad for “Wicked,” the adaptation of the ...