Web Analytics Scorecards–a CMO’s Best Friend A scorecard is a great way to show progress on tactics and hold your team accountable. Here’s what yours should look like.

For example, reducing the level of customer service may boost current earnings, but the balanced scorecard approach would also take into account potential loss of future earnings due to poor ...

For example, if your balanced scorecard reports only the number of training hours completed by your employees, that may not reflect how many employees are ready to move into leadership roles.

The information below is an example of a customer service QA form with a proven track record for improving CX while ensuring that call compliance is adequately managed.

“It’s common to see companies that introduce scorecard marketing triple their number of leads each month," explained Steven Oddy, cofounder of ScoreApp. Here's how businesses and individuals ...

Avastin was first approved for colorectal cancer, and has better overall survival data in that disease; the scorecard examples the journal article presented didn't go into that field.