In copywriting, there are often multiple ways to deliver the same message. By highlighting either the positive or negative, marketers can position their products as they want to. Highway billboards ...

“I’m gonna land a whale this year!” Daniel exclaimed with gusto. “Going big, I see,” I chuckled in response to the young entrepreneur. “Let’s think about your phrasing, Daniel. Remember, we’re not ...

Effective communication is an essential skill for managers and employers. Using positive language to describe your team members is a powerful tool to show your support and admiration for their hard ...

A new study published in Applied Corpus Linguistics addresses the fine line between helpful and potentially hurtful comments on social media platforms such as Facebook and Instagram. Psychologist and ...

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Are men more impressed with their own scientific research than women? Or are women warned off “overstating” their work? A new analysis suggests it might be a little of both. Women were 12.3% less ...

With the New Year in sight, you may be starting to think about making resolutions. While entrepreneurs often think success will bring happiness, happiness expert Shawn Achor, author of The Happiness ...