Cosmetics brand Beauty of Joseon has surpassed 1 million followers on Instagram on Monday as Korean beauty labels continue to ...

B ecause Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

There are many words to describe Kim Ki-soo: beauty creator, makeup artist, comedian, influencer. And now he can add one more to the list -- author. Kim recently published a makeup tutorial book, ...

Customers have booked out South Korean cosmetics giant AmorePacific’s new artificial intelligence (AI) beauty lab, where robots custom mix face products and the latest technology recommends the most ...

Mackenzie Knight bought $100 worth of Beauty of Joseon sunscreens and other popular Korean skin care products last month from YesStyle, a major online K-beauty retailer. Five days later, she received ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...