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Snapchat's new "Imagine Lens" marks the company's first generative AI lens dictated by free-form text prompts, and provides another potential reason for users to pay for Snap's subscription offerings.

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Snap Inc. SNAP, the parent company of the photo messaging app, Snapchat, is reportedly doing early internal testing for a new subscription service called Snapchat+ that would give subscribers ...

While Snapchat already has numerous generative AI Lenses, the company notes that Imagine Lens is its first open prompt ...