Collecting data from your small business's website allows you to track which demographics are making specific purchases and increase your ability to cross-sell new products to existing customers ...

To build trust while maintaining personalization and targeting ability, marketers are using zero-party, instead of third- and first-party data. So, what is zero-party, and how can you collect it?

Where to Start Loyalty programs are a common way to start collecting data. You don’t have to be a grocery store chain or an airline; single location stores and restaurants and lots of other small ...

Marketers worship data. Most of the greatest innovations in the marketing industry have centered around making data more accessible, easier to collect and more efficient to organize. Savvy ...

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.