Add Yahoo as a preferred source to see more of our stories on Google. Matt Rife plays a lawyer in an E.l.f. Cosmetics commercial. (E.l.f. Cosmetics via Instagram) Beauty company E.l.f. Cosmetics ...

Add Yahoo as a preferred source to see more of our stories on Google. Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The ...

ELF's new ad campaign with comedian Matt Rife and Heidi N' Closet is receiving backlash online as netizens are bringing up Rife's past controversial remarks. Matt Rife went viral in 2023 for a joke ...

Comedian Matt Rife’s new ad campaign for cosmetics brand e.l.f. is the latest celebrity-starring commercial that has caused social media users to melt down. The make-up brand published their ad online ...

Five-year-old Hero Cosmetics made $100 million in sales in 2021, much of it on Amazon. Aaron Mizrahi leads Hero Cosmetics' Amazon ads operation in the cutthroat skin care category. He shared how his ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

Tarte Cosmetics is facing backlash after customers accused the company of using a filter on an ad for its newest product drop. In the ad in question — an Instagram Reels video posted by Tarte ...

Martha Stewart created a sensual video that included strawberries, honey and pomegranate for a new MAC Cosmetics ad playfully promoting the beauty brand’s new nude lipstick. On Tuesday, the makeup ...

Matt Rife plays a lawyer in an E.l.f. Cosmetics commercial. (E.l.f. Cosmetics via Instagram) Beauty company E.l.f. Cosmetics responded to backlash this week over its new ad campaign starring comedian ...