Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyping AI and dodging questions about the ...

I sat down with Kevin in March to get some more of his hot takes about how AI will continue to transform programmatic CTV ...

IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan to put more screens all over the place.

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

Parts of Comcast might be struggling, but the company still feels “well positioned” in advance of the TV upfronts in May, ...

Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party ...

On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server ...

The Brand Safety Institute is expanding its publisher transparency initiative to include new media quality assessments, ...

Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their ...

Pejorative labels, like “surveillance advertising,” do "nothing to help us understand the practice,” says the FTC's ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Also, Amazon’s in-feed video placements have become a signifier of legitimacy. Any old product reseller or lookalike can pay ...