Roc Nation said this week that Bad Bunny’s Super Bowl halftime show set a global viewership record of 4.157 billion.

The figure was reportedly a combination of viewership across global & U.S. broadcasts, YouTube and other digital properties.

The TV broadcast is doing most of the lifting in that total, obviously. Per Nielsen, an average of 128.2 million people watched the halftime show in the United States. Using YouTube’s 30-second view ...

Bad Bunny, who performed at the Super Bowl halftime show in February, set a new record after global viewership numbers were ...

Bad Bunny brought eyes to the screen like never before. The Puerto Rican pop star’s performance at the Super Bowl 2026 ...

The NFL says Bad Bunny’s Super Bowl 60 halftime show hit 4.1 billion views, but fans question the numbers and demand clarity.

The divisive Bad Bunny Super Bowl LX Halftime Show last month got people all over the world united based on recent numbers released.

Unfortunately for the vocal critics, Bad Bunny's halftime performance at Super Bowl LX delivered exactly what the NFL was hoping to get from it, and ...

Bad Bunny's Super Bowl Halftime Show garnered over 4 billion viewers worldwide, setting a new record, according to Roc Nation.

NEW YORK, March 2, 2026 /PRNewswire/ -- Today, Apple Music, the NFL and Roc Nation announced Bad Bunny's Apple Music Super Bowl LX Halftime Show performance shattered global viewership, drawing 4.157 ...

Per Roc Nation, Bad Bunny's performance at halftime of the Seattle Seahawks win over the New England Patriots drew 4.2 billion global viewers on broadcasts, YouTube and digital, making it the ...

It's an all-time record for the halftime show.