Amazon ends free ad-supported streaming service after Prime Video with ads debuts
Amazon's FAST service seemed redundant after Amazon launched the Prime Video ad tier in January. With the subscription tier making money from subscription fees and ads shown on Prime Video with ads, it made little sense for Amazon to continue with Freevee, which only has the latter revenue stream.
Amazon to shut down Freevee, integrate content into Prime Video
Freevee originally launched as IMDb TV. Amazon changed its name in April 2022. The platform’s shutdown comes about 10 months after Prime Video introduced an ad tier, which is now the default for users. Prime Video users must pay an additional $3 per month to go ad free.
Freevee Is Merging With Amazon Prime Video
While specific viewership data remains undisclosed, Amazon reported a tripling of Freevee's monthly active users between 2020 and 2022, reaching 65 million. That substantial user base will be added to the platforms existing audience. This will only strengthen Prime Video's position in the streaming market.
Now, Amazon has decided to phase out the streaming platform, instead focusing on ramping up its Prime Video offerings. ...
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Amazon Freevee's days are numbered as Prime Video's ad-supported tier picks up steamAmazon’s choice to shut down Freevee and move its content to Prime Video is probably due to the growing similarities between ...
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