With Pat McGrath at the creative helm, a collectible-worthy design, and the promise of artistry-meets-luxury, Louis Vuitton’s La Beauté has finally landed.... Louis Vuitton Launches La Beauté: A New Era In Haute Cosmetics With Pat McGrath.

The House's new cosmetics creative director presented her first campaign full of pigmented lipsticks, balms, and eyeshadows fit for Black women.

Start with the first question, my angel.” We are meeting about her first major beauty project since launching her eponymous brand, Pat McGrath Labs, 10 years ago. Her wide cheekbones and smooth hair—encircled with her signature black,