Reactions rolled out on the news that MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism.

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to ...

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” ...

Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

MSNBC will soon have a new name. The news network announced Monday that it will soon operate under a new label: MS NOW. The ...

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its ...

MSNBC’s rebrand to MS Now is smarter than the snark: keeps the “MS,” dodges Trump-era heat, and avoids a Quibi-style flop.

Opinion: How else to explain all the ridicule for what might be the last bastion of media resistance to Trump’s ensuing ...

MSNBC's new name, 'MS NOW,' was mocked on social media on Monday as the branding change was compared to several failed ...

In his latest column, Kirk Varner questions why brand consultants weren't advised, and notes this isn't the first time an NBC property went through a troublesome brand identity refresh.

Cable news channel MSNBC is going to rebrand as My Source News Opinion World, or MS NOW, according to a new report from the ...