Cracker Barrel, Steak 'n Shake and logo
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CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism calling the changes generic
The Christian Post on MSN1d
Cracker Barrel stock tanks in wake of logo redesign: 'Tradition is cringe'
The stock of Cracker Barrel Old Country Store, Inc , tanked in the wake of its new logo redesign, which has prompted accusations that the iconic restaurant franchise has been overtaken by wokeness
Cracker Barrel revealed a new logo among other changes, stirring controversy. Will there be any changes in PA? What we know.
Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million loss in market value before partially rebounding later that day. Analysts cautioned that both the controversy and the high $700 million rebrand cost contributed to investor uncertainty, not just political outrage.
PRIMETIMER on MSN2d
Who is Julie Felss Masino? Boycott calls erupt as 'Cracker Barrel going woke' trends amid logo change
This time, netizens are boycotting Cracker Barrel and Julie Felss Masino, its president and CEO for the last two years. Before working at the Southern country-themed restaurant ch
While Cracker Barrel CEO Julie Felss Masino dismissed the public anger over the change of the logo of Cracker Barrel, the row turned into a political one with the MAGA denouncing the logo change, calling it 'woke' and 'liberal' and Democrats questioning the outrage over a logo change.
Retail restaurant chain that boasts a Southern theme, where patrons can enjoy homestyle food in an old country store atmosphere.
PRIMETIMER on MSN20h
"It's giving auto parts store": Netizens react as Cracker Barrel remodel picture tweet goes mass viral online
A Cracker Barrel store's picture is going viral on X. The image was shared by the user (@bankertobuilder), who claimed that the restaurant chain supposedly contacted them to remodel their 500 store throughout the country.
Cracker Barrel CEO Julie Masino talks tariffs, value on the restaurant menu and the response to the newly redesigned stores, logo and restaurants.
Cracker Barrel has made its way into the internet zeitgeist as the hybrid restaurant and country store has been rolling out its redesigned interiors to mixed reviews, but its CEO told "Good Morning America" on Tuesday that the feedback so far has been "overwhelmingly positive."
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