Amazon was swept up in the White House's crosshairs Tuesday after the Jeff Bezos-founded retailer reportedly eyed underscoring tariff price changes.

The White House lashed out at Amazon on Tuesday for reportedly planning to display how much of a product’s cost comes from Trump’s tariffs. Doing so would emphasize to consumers that U.S. tariffs are not paid by overseas companies, but by the American companies importing the goods, and then largely passed on to customers.

The White House lashed out at Amazon and its founder, Jeff Bezos, on Tuesday morning after reports that the site would outline the portion of price that comes from President Donald Trump's tariffs. But after a blistering attack from the White House that called the plan "hostile,