Apple usually sends out invites in late August, but history and habit suggest this year’s iPhone event will fall on September 9.

That's a big problem for Apple, because it means fewer iPhone sales and the risk of losing market share to rivals, including Samsung. According to data from Telemetry, the most commonly owned iPhone is the iPhone 13, representing 16.3% of all iPhones in use.

The iPhone 17 is reportedly rumored to be announced in September, meaning Californians may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September of 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.

Discover the iPhone 17 Pro’s regional SIM tray variations, battery innovations, and advanced thermal management in Apple’s latest flagship.

Earlier iOS 26 betas had added support for Adaptive Power, a feature that automatically adjusts iPhone services and app performance when the battery has been detected to be draining more quickly than usual. The feature has been available throughout the beta process, but the latest beta adds support for a new notification toggle.

The iPhone 17 is reportedly rumored to be announced in September, meaning Nevadans may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.

Discover the groundbreaking features of iOS 26, including Liquid Glass design, live translation, and smarter spam filtering. Find out if your device is eligible for this major update!

Apple is pushing more iPhone production into India while the White House hits the country with new trade threats over its growing ties with Russia.

After years of relying on China for iPhone production, Apple is boosting its presence in India. The tech giant hit a milestone ahead of the iPhone 17 launch.