Google’s Gemini AI has steadily made its way to the best of its software suite, from native Android integrations to interoperability with Workspace apps such as Gmail and Docs. However, some of the most advanced Gemini features have remained locked behind a subscription paywall.

Google is adding new personalization features to Gemini, including an option to have the chatbot search across your Google ecosystem activity.

On Thursday, Google announced that it was making two of its most popular features available to all users: Deep Research and Gems. Both of these features will allow users to unlock another level of Gemini assistance, even adding agentic capabilities.

Google is taking Gemini to the next level and giving users more for free, as the company announced new upgrades today (March 13) aimed to make Gemini even more useful and personal. Upgrades include tailoring the chatbot’s responses based on users’ search history, enhancing deep research and improving its connectivity with Google’s suite of apps.

Google has introduced a new capability for its AI assistant, Gemini. The tech giant's latest offering is called Gemini with Personalization, which lets users link their search history with the AI assistant. The feature is designed to enhance the quality of responses generated by the AI by leveraging data from users' interactions with their devices.

Noting the latest batch of updates Google rolled out to Gemini today, the pace of innovation is in this space is pretty staggering; and it has potential to change how we interact with much of the tech we use every single day.

Google is announcing a slew of new Gemini features today, this time aimed squarely at its free users. Features that were previously only available with the $20 per month Advanced plan will now be accessible to the public.