The adhesive brand from Pidilite Industries, Fevikwik, has launched a quirky campaign titled ‘Broken Heart’ which is aimed at broadening its positioning, beyond the already established one as ...

The India-Pakistan ICC World Cup match created new records not just on the field but also on digital. India maintained its unbeaten record by beating Pakistan for 76 runs – a historic win since ...

Mumbai: The Hindu Janajagruti Samiti Monday demanded immediate withdrawal of the "objectionable" advertisement for an adhesive aired on various TV channels depicting an Indian jawan fixing the shoes ...

If there is a company out there that embodies the effectiveness of using humour in marketing, it is Pidilite Industries. In a new campaign for its instant adhesive brand, Fevikwik, the company gives ...

Pidilite Industries Ltd. has implemented an aggressive on-ground activation programme for Fevikwik, one of the leading adhesive brands in India, across six key states in line with its aim to promote ...

The humorous take on the total control provided by the gel variant of the adhesive is conceptualised by Ogilvy & Mather Click on the Image to watch the TVC. Pidilite has launched a new product variant ...

Fevikwik has released a new campaign - titled 'Phenko Nahi Jodo'. In India, Fevikwik is synonymous with sticking. Last year the brand created a campaign titled, 'Khushiyon ke chand pal' (moments of ...

A family from Meerut was in for a shock when their two-and-a-half-year-old son suffered an injury near the eye and a doctor used a popular instant adhesive to seal the wound, instead of stitching it ...

In a bizarre incident, a nurse at a government hospital in Karnataka used Fevikwik for a wound instead of stitching the injury. The medical professional was soon after suspended after the action. The ...

Made by advertising agency Ogilvy & Mather, the “Khushiyon ke Chand Pal” campaign has two 20-second spots which acknowledge the role women play in bringing moments of joy to families. While the first ...

HAVERI: A nurse applied Fevikwik glue instead of stitches to treat a boy’s deep cheek cut. The incident took place at Adoor Primary Health Center in Hanagal taluk, Haveri district. The incident was ...