Apple’s next slew of iPhones will go on sale in September, almost certainly less than four weeks from now. Before then, it’s probably under three weeks before all is revealed at the next keynote. And the soonest development could be as soon as Tuesday, Aug. 26. Here’s your complete guide to what’s coming, including times to the minute.

Apple is expected to launch the iPhone 17 Pro Max on September 9 alongside other iPhone 17 models, with major design changes and upgraded hardware.

The Apple iPhone 17 series, featuring the iPhone 17, 17 Air, Pro, and Pro Max, is anticipated to launch in early September 2025. The iPhone 17 Pro is expected to be a high-performance device, equipped with a new processor and enhanced telephoto sensor.