Just hours before hundreds of Zappos workers pour into the company’s new headquarters in downtown Las Vegas, Adam Ward was still fitting bricks into place in the lobby. VIEW E-EDITION 25¢ for 3 mos ...

Zappos recently upstaged a “#PayWithAPhoto” food truck promotion for Google Photo that was giving away cupcakes in exchange for user photos. Zappos set up a cardboard box across the street, accepting ...

Zappos and Snapchat Zappos developed a filter coinciding with the holiday season and the Cyber Monday ... At the bottom of the filter is a large animated Zippos box with its logo and holiday ...

But while Zappos’ promotional chutzpah made good video, it’s hardly an upstart. The discount clothing retailer was acquired in 2009 for $1.2 billion by Amazon—itself a giant tech company.