Meta launched Reels in 2020 as a TikTok clone. It's worked really well: It's now on track to do $50 billion a year in ad revenue, says Mark Zuckerberg. Even better for Meta: It gets all of its content ...

Meta’s Creator Fast Track programme guarantees three months of pay for established creators willing to build a following on Facebook, after the company paid out a record $3 billion to creators in 2025 ...

YouTube’s TikTok competitor known as YouTube Shorts is today launching a new feature, similar to TikTok’s Stitch, that will allow creators to incorporate a short video segment from another user’s ...

YouTube rolled out a slew of generative artificial intelligence products aimed at a broad audience, an effort from the video platform to show its massive investments in AI are bearing fruit. The ...

Meta has finally made Instagram reels shoppable, a move creators have awaited since YouTube announced its affiliate program two years ago. Creators will soon be able to add product links directly to ...