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UPDATE: A previous version of this story mentioned that famed VFX studio Industrial Light and Magic (ILM) had worked on this ad, as noted by The Hollywood Reporter. A rep for the company has now ...

Behind the blockbuster nostalgia are smart lessons in cultural participation, consistency, and making value felt. When Xfinity makes its national Super Bowl debut, it doesn’t hedge its bets. It ...

Comcast Advertising, the advertising division of Comcast, today released new findings from its Multiscreen Performance Report, an evolution of its flagship Multiscreen TV Advertising Report. The ...

Comcast’s Xfinity is partnering with iconic 1993 movie Jurassic Park for its national Super Bowl ad debut. Xfinity’s 60-second spot, created by Goodby Silverstein & Partners and directed by filmmaker ...

Advertisers have a new way to buy streaming ads using audiences of shoppers, thanks to a new deal between commerce media adtech company Koddi and Comcast’s self-service ad-buying platform Universal ...

Moving performance advertising and marketing deeper into television, Comcast on Wednesday released a tool for the Model Context Protocol (MCP), an open standard for connecting AI tools to external ...

Add Yahoo as a preferred source to see more of our stories on Google. 'A CGI Embalming' — Xfinity's Jurassic Park Super Bowl Ad Features Digitally De-Aged Sam Neil, Laura Dern, and Jeff Goldblum ...

NEW YORK--(BUSINESS WIRE)--Today, Universal Ads, Comcast’s self-service ad platform that enables brands of any size to create, buy and measure ads across premium TV, announced the addition of linear ...