You don't need an expensive advertising agency to come up with slogans for your ad campaigns. You can create effective slogans yourself. You don't have to be overly-creative, just dedicated to getting ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

I saw a congressional candidate’s lawn sign the other day. The slogan read: “A New Voice for the Valley.” Not the San Fernando Valley. This was the state’s Central Valley. The sign for a candidate ...

“From Hope to Higher Ground.” “People Over Politics.” “Fresh Ideas for America.” Those have been the campaign slogans of Mike Huckabee, George Pataki and Lincoln Chafee, and those slogans may have ...

Creating a slogan for your shoe business can be a highly rewarding experience that helps boost your sales if done effectively. Without the proper message in mind, you could spend endless hours ...