Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Instagram Reels show a lot of really odd and random videos people call "Mythical Reel Pulls." Often, these are from people with few followers who weren't actually trying to go viral. Instagram has ...

Instagram’s algorithm has a simple bias: it pushes content that’s already being watched. A Reel sitting at 50,000 view ...

It comes as no surprise that Instagram Reels is copying TikTok in just about every way it can. The videos loop. The like, comment, and share buttons are on the right side of the screen. Even the ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. I learned a lot about my friends when I tried "Blend," the new Instagram feature that lets you see ...

Meta is testing a highly anticipated feature on Instagram Reels that allows users to pause a video just by tapping on it. For now, the ability to pause videos is only available to a small group of ...

We all know Instagram is prioritizing short-form video content via Reels, so it should come as no surprise that a redesign is on the horizon. In a post on Instagram Reels (of course), Instagram head ...

Instagram and TikTok’s apps might look even more similar before long. Instagram just announced a test rolling out to “a small group of people“ that makes Reels the default tab view when you launch the ...

Instagram has introduced a new Teleprompter feature for content creators to record smoother and error-free Reels. The feature ...

Instagram is rolling out a new tool called Your Algorithm that gives you direct control over the videos that fill your Reels tab. Your interests shift as time moves on. Now your feed can shift with ...