Instagram Threads is rolling out users’ most-requested feature to date: the ability to message people directly, without having to switch to another app, like Instagram. The company said direct ...

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

This month, Threads announced that it reached 400 million monthly active users — nearly as many as X (née Twitter). That’s almost half a billion people. Meanwhile, Big Bang Theory delivered ...

It took long enough, but Meta has finally admitted what Threads users have been saying from day one: the platform needs its own direct messaging system. Not something tied to Instagram, not a redirect ...

Threads hit 500M users by tapping Instagram’s built-in audience, showing Meta’s true asset is its distribution pipeline, not apps.

Instagram President Adam Mosseri revealed the latest update to Threads’ Hidden Words setting. This update brings new custom filters that allow Threads users to block words, phrases, and emojis in ...