Reviewed by Margaret JamesFact checked by Jared EckerReviewed by Margaret JamesFact checked by Jared Ecker Predictive modeling uses known results to create, process, and validate a model to forecast ...

At the recent Modern Marketing Summit, I moderated a panel, "Know Thy Customer: Predictive Modeling And Brands Doing It Right," in front of over 100 attendees in the very cool Altman Building on West ...

Overview:  Predictive analytics is about action, not just forecasts. The best platforms explain trends and guide what to do ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Chad Beam provides the ins and outs of the implementation of GIS, advanced communication systems and predictive modeling to ensure that staffing, to whatever extent, is utilized most effectively. A ...

If insight arrives after the opportunity to act has passed, it is no longer predictive.The challenge is building systems that ...

True ROI for R&D won't come from the tool that generates 10,000 new ideas. It will come from the tool that confidently tells ...

In predictive modeling, future events are predicted based on statistical analysis. Read this guide to understand how predictive modeling works and how it can benefit your business. There are a few ...