I feel a bit of dissonance over writing this post. My newly edited book on dissonance, Cognitive Dissonance: Re-examining a Pivotal Theory in Psychology, is an update of the book Jud Mills and I ...

“Imagine a world full of brains, and far more memes than can possibly find homes. Which memes are more likely to find a safe home and get passed on again?” (Susan Blackmore, The Meme Machine) Variants ...

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

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All of us fall prey to cognitive dissonance. My cheerful wife occasionally offers me, shall we say, suggestions for improvement. And after 50 years I have learned that she is usually right. How I wish ...

New research has deepened our understanding of why pescetarians choose to eat fish but not the meat of land animals. The perceived distance between marine life and participants in the study was a key ...

The holidays can be joyful, but social pressures, clashing cultural and family traditions, overeating and overspending invariably also leave many of us with a “cognitive dissonance hangover” once all ...