Most B2B startups are in constant dialogue with their prospects and customers through sales conversations, onboarding sessions, usage analytics, and support interactions. When the time comes to ...

Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Hospitality is moving past the old playbook of fixed brand formats, as travelers mix work, leisure, and longer stays. The Ascott Limited is betting on a more fluid future of lodging with a strategy ...