Add Yahoo as a preferred source to see more of our stories on Google. It’s no secret the “Westerncore” trend has arrived and is here to stay. While the trend is inspired by Western wear, it doesn’t ...

John B. Stetson, the hatter credited as the inventor of the modern-day cowboy hat, could not have foreseen that the Western wear empire bearing his name, established in 1865, would eventually capture ...

It’s early afternoon on the Monday after the Austin City Limits Festival’s first weekend, and Samantha Fodrowski really wants to talk about boots. Fodrowski, vice president of brand and product ...

Great fashion is no longer limited to high-end labels. In 2025, Amazon has become a go-to destination for budget-friendly western wear that looks premium, trendy, and stylish. From everyday tees to ...

From must-know American heritage brands to the festival's official fashion partners, these standout styles are destined for the desert. By Erin Lassner E-Commerce Writer If you purchase an ...

Whatabuger has partnered with Western wear-inspired apparel brand Sendero to introduce a limited-edition collection that reflects the Spirit of the West, according to a press release. The Whataburger ...

Contemporary cowpokes have a new place to shop on South Congress Avenue. Ariat, a practical-yet-fashionable Western brand from California, is moving in at 1323 South Congress Ave. with a 10-year lease ...