Since picking up his first set of MicroMachine toy cars as a toddler, Chris knew he had a passion for automobiles embedded in his soul. It wasn't until he started flipping through car magazines a ...

West Coast Customs has built quite the reputation for wild modified cars. This was cemented with their involvement on the MTV series Pimp My Ride. While the show has been off the air for years, the ...

Mark Zuckerberg had his Porsche Cayenne turned into a one-of-a-kind family minivan. Ryan Friedlinghaus, CEO of West Coast Customs and "Pimp My Ride" alum, was behind the custom build. "That Porsche ...

Häagen-Dazs is doubling down on their Super Bowl campaign by unveiling a 1963 Cadillac Series 62 Convertible. However, this isn’t your run-of-the-mill drop top as it has been transformed into the ...

For years, the auto enthusiast community was split on West Coast Customs builds, which were described either as the hottest thing since sliced bread or unmitigated crap, depending on who you asked.

A lot’s been said among car enthusiasts over whether the Urus SUV is a legitimate Lamborghini or not—the Audi Q8 switchgear, powertrain, and underpinnings do it absolutely no favors—but step outside ...

What’s happening with the tech billionaires? If you’d said 10 years ago that Elon Musk would become the real-life Justin Hammer and Facebook CEO Mark Zuckerberg would turn into a fun car nerd, people ...

As if the latest generation BMW M5 wasn't already controversial enough without any modifications, West Coast Customs decided to jump on the bandwagon for tuners that offer various updates for the G9X, ...

Hundreds of one-of-a-kind custom cars of all shapes, sizes and colors are converging on the city of Santa Maria this weekend for the 44 th annual West Coast Kustoms Cruisin’ Nationals. The annual car ...

The Los Angeles Auto Show may be known as a convention for major automakers to reveal new models, concepts, and display their current lineups, but the custom car scene also isn't without ...