Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: Volvo There’s something magical about an ad that doesn’t feel like an ad—and Volvo’s latest for the EX90 is exactly ...

A young woman approaches her distracted partner. He asks her if something’s wrong. She hesitates. Then reveals the positive pregnancy test. They quietly embrace, incredibly happy at the news. As she ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

This week in branding news, Volvo released its first-ever entirely AI-generated ad, fashion brand Pretty Little Thing attempted to overhaul its brand image, and Crystal Light made a late bid on the ...

VOLVO JUST RELEASED THE BEST AD OF ALL TIME. It is a masterclass in digital marketing. Who am I kidding? I totally meant to be dramatic . Also: There's a new king of online shopping, and it's built an ...

Can an automotive ad that doesn’t mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an electric vehicle? That's one of several questions raised by the debut of a new ...

Volvo has released a long-form, poignant ad that tugs on heartstrings to promote its electric XC90 SUV with a shock ending that promotes its safety features. The spot tells the touching story of a ...

Ad creatives are rapidly embracing AI in storytelling. But we have much to learn about how we talk about the use of AI. I was reminded of this reality as controversy erupted over Volvo's AI-generated ...

Volvo and Amazon Ads Brand Innovation Lab have created a four-episode docuseries. "The Family Car: An American Love Story” is directed by Chris Wilcha of Park Pictures and features actor Adam Scott.