Can an automotive ad that doesn’t mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an electric vehicle? That's one of several questions raised by the debut of a new ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 4 hours 3 min ago 4 hours 3 min ago By Asa Hiken - 4 hours 16 min ago 4 hours 34 min ago By Jon Springer - 8 hours ...
In the ever-evolving world of advertising, where companies are constantly trying to outdo each other with the next big thing, Volvo has thrown a curveball in Saudi Arabia for a couple of reasons.
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