“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re ...

Looking to educate advertisers and publishers on the potential of video header bidding, Videology on Tuesday released the latest installment of its Knowledge Lab series on video header bidding. It ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Shannon, chief revenue officer at SpringServe. The “I won the lottery” ...

Prebid.js, the open-source header bidding solution adopted by AppNexus and Rubicon Project, has demonstrated its effectiveness for yield optimization from video header bidding, according to the ...

AdPlayer.Pro video ad platform users now have access to new video header bidding features. Kyiv, Ukraine--(Newsfile Corp. - February 29, 2024) - AdPlayer.Pro, a leading global force in online video ...

Amazon’s decision to move into server-to-server header bidding isn’t all that surprising. After all, Amazon wants to avoid sluggish page load times like any other publisher. Notably, publishers will ...

Header bidding in video is the latest buzzword for publishers in JAPAC regions (Japan and Asia-Pacific). The term comes from display advertising, and essentially means competing all demand sources - ...

AppNexus is moving ahead with its header bidding-push, this time with the launch of an open source video solution on PreBid, with the adtech outfit claiming it can help publishers achieve advertising ...

Header bidding adoption has ramped up quickly over the last few years, but has yet to spread significantly to formats other than web display. AppNexus is one of the companies pushing to change that, ...

For publishers, header bidding is revolutionising the sale of display advertising. But can it repeat the trick for video? As Dvir Doron, CMO, Cedato explains, inefficiency is the dirty little secret ...