It’s the dead zone of Hot Girl Summer, but another label has dominated the feeds, confusing older millennials and Gen Xers who never thought they’d have to see scrunchies and puka shell necklaces ...

Remember the VSCO girl trend that literally took over the Internet during 2019? The scrunchie-wearing, metal straw-using, Fjällräven backpack-toting aesthetic has since been replaced by TikTok ...

ALL hail the rise of the VSCO girl – the latest social media trend typically characterised by rich teenage girls in high school. While many people won’t have heard of the VSCO (pronounced visco) fad, ...

If you've been noticing teen and tween fashion this year, you've probably spotted Hydro Flask water bottles, scrunchies and Birkenstocks. If you're a true trendspotter, you've like also noticed ...

When I first heard the phrase “VSCO girl” from a neighbor over the summer, I had to ask her to repeat it several times, then insisted she spell it out because I simply didn’t understand what the heck ...

If 2019 was the Year of the Pig in the Chinese Zodiac, it was also the Year of the VSCO Girl in U.S. retail. The first subset of Gen Z to demonstrate its spending power, the VSCO girl trend is giving ...

Zoe Holland is a 19-year-old sophomore at the University of Southern California, where she is surrounded by possibly unintentional VSCO girls (pronounced “visco”). With her jet-black hair, blunt ...

ALL hail the rise of the VSCO girl – the latest social media trend typically characterised by rich teenage girls in high school. While many people won’t have heard of the VSCO (pronounced visco) fad, ...