Macy's has launched virtual reality furniture shopping experiences in about 70 of its stores nationwide, with plans to expand the capabilities to 20 more stores by January 2019, according to a Macy's ...

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CINCINNATI--(BUSINESS WIRE)--Macy’s, Inc. (NYSE: M) today announced that the company is highlighting advanced technology to enhance the omnichannel customer experience. Across the enterprise, new ...

While virtual reality has struggled over the years to reach a mass consumer marketplace, it may be finding a warmer welcome in retail. Macy’s is launching what it says is the largest virtual reality ...

Less than a year ago, investors had left Macy's (M-0.48%) for dead. Macy's stock bottomed out at $17.41 in November 2017, down more than 75% from the all-time high it had reached two years earlier.

Macy’s is planning to use VR experiences to sell furniture to customers in 50 stores by this summer, becoming the latest company to jump on the bandwagon (brandwagon?) of using virtual reality to sell ...

WASHINGTON — Macy’s stores in Springfield, Virginia, and Annapolis, Maryland, now have virtual-reality furniture shopping. Macy’s has added VR to its furniture departments in several stores, including ...

Macy’s and Kettering-based Marxent say they are driving the “largest virtual reality rollout in retail history.” Macy’s said in a recent joint statement with Marxent that it has deployed Marxent’s ...

Furniture shopping is about to get easier, and maybe even fun. Ashley Furniture, the largest furniture retailer in North America and the world’s largest furniture manufacturer, is taking the tech ...

Macy’s is unveiling two major features designed to transform and innovate the store experience, CEO Jeff Gennette said during a keynote at ShopTalk 2018. During the session, Gennette announced that ...

Augmented reality and virtual reality are still in their infancy in terms of non-gaming applications, but a new tip hints that Amazon may be about to change all that. Citing a "person briefed on the ...