We have been using Twitter, now X, for expressing ourselves for a couple of years now and ever since then we have been complimenting our thoughts with hashtags. It has now become a habit. But soon you ...

Twitter (now X) and hashtags are inseparable. But for most marketers, hashtag strategy remains stuck in a 2015 mindset: stuff your tweet with trending tags and hope for the best. That approach doesn’t ...

The evolution of business-to-business (B2B) advertising has changed over the decades. Previously, businesses would spread the word about their services by sharing business cards, postcards, mail ...