If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

SAN FRANCISCO, August 27, 2025--(BUSINESS WIRE)--Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality ...

Investor focus will be on segment performance and cost leverage. The Create business, particularly game development workflows, saw softening demand in Q1. Renewed strength there would matter. On the ...

Hipster Whale, the studio behind Crossy Road, has shone light on its decision to employ Unity Ads as part of its free-to-play monetisation strategy. In a post on the Unity Blog, the studio revealed ...

Unity is pinning hopes for revenue growth on the new AI-powered ads platform Vector after it helped deliver 15% sequential growth in the company’s ads business in Q2. The firm, which has engaged in ...

Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...