In a concrete example of how uncertainty plays a factor in our decision-making, the KU researcher cited the famous "marshmallow test" devised by groundbreaking psychologist Walter Mischel.

Ask any firefighter, and they’ll tell you—no two calls are ever the same. Some are routine: a small kitchen fire that’s knocked down quickly, a motor vehicle crash with a simple door pop, or another ...

Professionals don’t experience uncertainty in decision making — as an amateur, I “knew” this. Before I worked in a medical center, I thought medicine was an exact science: Doctors were trained to ...

In today’s economic landscape, uncertainty across the supply chain is inevitable, whether due to the effects of climate change, demand and supply variability, or global unrest. To keep up, supply ...

Older adults with multiple chronic conditions face considerable challenges when deciding on surgical procedures due to the uncertain benefits and heightened risks involved. Varying health goals ...

Uncertainty seems to be everywhere right now. Uncertainty about the economy, politics, careers, weather, and wars, to name just a few. Doubt sets in anytime we face a decision with incomplete or ...

Everyone talks about making business decisions based on numbers, data, and facts, including me. But what do you do when there aren’t hard facts and you have to make the best decision based on unclear ...

Leaders often crave certainty, but research and failures like the Challenger disaster show that embracing uncertainty and dissent can improve decision-making—or prevent costly errors. “It is wise to ...

Over time, companies that make better decisions faster consistently outperform their competition. When those decisions lead to better customer experiences, companies can improve retention, customer ...