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"It was our Trojan horse" - Dana White reveals how $10M 'The Ultimate Fighter' Season 1 helped the UFC to break into network television
UFC CEO Dana White has opened up about how the promotion invested $10 million into 'The Ultimate Fighter' Season 1 in order to break into network television.
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What is the UFC? Ultimate guide to the premier mixed martial arts organization
The name ‘UFC’ is almost interchangeable with MMA, showing how firm the Ultimate Fighting Championship’s grip is on mixed martial arts. Despite this, the UFC and MMA are best described as a ...