We've been covering rebrands long enough to know the formula for their announcement. A quote-filled press release is accompanied by some splashy before-and-after animations posted to social media, ...

TripAdvisor is returning to the UK with a new TV campaign aimed at making sure its customers know it is more than just a review site. The new ad, which airs from today (20 June) sees TripAdvisor use ...

TripAdvisor's new ad campaign comes at a momentous time for the company, although TripAdvisor views it as part of a long-term TV advertising enterprise. With $70 million behind it and an empathetic ...

TripAdvisor returned to TV advertising in the U.S. Tuesday after a two-year absence with a bathrobe-clad owl character, inspired by the company’s Ollie the Owl logo. The tagline for this initial ...