Automotive advertising presence during Super Bowl 2026 is lighter than in past years. Toyota and Volkswagen led the field with full in-game spots, while other automakers focused on brand statements or ...

Automakers saw massive spikes in car shopping and search interest during the big game, with some models seeing over 400% increases.

Several automakers are passing on this year’s Super Bowl, but Toyota is saying game on. They have good reason for this as they’re promoting the redesigned RAV4, which is one of the best-selling ...