If you're targeting toys this holiday shopping season, Target has its 2024 Bullseye’s Top Toys list ready for you. The list includes more than 60 toys like the LEGO Star Wars Droid Factory ($99.99) ...

Mattel is hiking toy prices due to massive tariffs, and fans of Barbie and He-Man are about to feel it in the wallet. Mattel dropped a bomb on May 5, announcing price hikes across its U.S. products in ...

If you click on links we provide, we may receive compensation. Our top picks are all under $50 Walmart (4) Earn the title of pro gift-giver this holiday season with some of the year’s top-rated toys.

Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands because of President Trump’s tariffs on Chinese goods. The El Segundo, ...

Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...

The toy market is seeing unexpected gains following the release of ‘Barbie,’ ‘Transformers’ and other titles, while the underperformance of ‘The Flash’ at the box office has hurt its merchandise: ...