If the kids have already marked up (or torn up) the print version Amazon's holiday toy catalog, take a second look here for more deals and steals. If you're old enough to remember the days when ...

When you walk down the aisles of children’s toys in big box retail stores, it’s immediately apparent that we expect boys and girls to want to play with drastically different things. The boys’ aisles ...

TV commercials are practically a synonym for annoyance. But for Gen Alpha, YouTube ads are a can’t miss even when they are a can skip. According to a new study by Precise TV and Giraffe Insights, most ...

NEW YORK — In a season that inspires earnest letters about toys, one notable batch is being sent not by kids to Santa's workshop but by parents to the executive suites of real-world toy makers. The ...

The CHiPs for Kids Toy Drive has been making a difference in the lives of SoCal kids for more than 25 years. Every year CBS LA and the California Highway Patrol collect tens of thousands of toys for ...