Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States.

Key Takeaways A TikTok ban could go into effect in the U.S. on Sunday, leaving other companies to compete for its users’ attention and almost $10 billion in ad revenue.Meta could be the biggest winner given its large user base said analysts at Morgan Stanley.

Analysts have suggested it is "just matter of time" until the US ban on TikTok spreads to allied countries and beyond - as long as the Trump administration presses ahead with it. The app will be banned in America from Sunday after US lawmakers ruled it was a national security risk because of owner ByteDance's ties to the Chinese government - ties it denies.