TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience ...

If you think TikTok is just for teens, think again. Here are my hacks on how you can give your business a boost on this ...

TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

TikTok has banned all political advertising on the app since 2019, but that hasn’t stopped advertisers from running what appear to be paid political messages on the platform. NBC News found 52 videos ...

Oct. 21 (UPI) --Global Witness and the Cybersecurity for Democracy team at NYU said Friday that Chinese-owned Tik Tok approved 90% of disinformation ads in tests, demonstrating the continuing threat ...

Joe Rogan may have promoted questionable supplements, but he didn't actually endorse this one. It's a deepfake. Credit: Vivian Zink/Syfy/NBCU Photo Bank/NBCUniversal via Getty Images If you've been on ...

Redbox‘s newest addition to its famous DVD kiosks: viral TikTok videos. Redbox, looking for a new way to turn heads and generate incremental revenue, signed a deal with short-form video platform ...