A viral TikTok jingle by a Dr Pepper super-fan became a major ad for the soda brand, premiering during the CFP championship.
TikTok creator's 11-second Dr Pepper jingle, "Dr Pepper baaaaaby" goes viral, garnering millions of views and landing a national ad placement.
TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience ...
The TikTok user who created a jingle for Dr Pepper that was actually used in an ad has people asking questions about who they ...
TikTok has banned all political advertising on the app since 2019, but that hasn’t stopped advertisers from running what appear to be paid political messages on the platform. NBC News found 52 videos ...
The 15-second ad, created by Deutsch, will air in commercial time that was originally purchased for Dr Pepper’s college ...
The update came days after ByteDance, TikTok's Beijing-based parent company, spun out a new US TikTok entity as part of a federal agreement designed to ease ...
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