Concept testing helps to validate that there are real customers who actually want your product—that your company is solving a real problem. Too many businesses pour time and money into developing ...

LONDON — System1 is leveraging the “wisdom of the crowd” to help food and beverage makers predict which products are poised for success. The market research company draws on the concept of System 1 ...

Choosing the right name for a new product is a critical task for any company, as it can significantly impact its success in the market. To ensure they make an informed decision in today’s competitive ...

President of XYZ Advantage, where we help tech, e-comm, & service companies boost revenue growth with killer PPC, SEO, & CRO strategies. When it comes to marketing, many companies want to know what ...

After seeing how one leak can derail a product launch, I've turned to digital twins: a safer, cheaper, smarter way to prepare a marketing product launch before going live. A marketer's nightmare is ...

It's fair to say that Google was caught flat-footed by Microsoft's launch of Bing search powered by ChatGPT, as it didn't have anything similar when it unveiled its own conversational AI, Bard. Now, ...

How do businesses find success with winning ideas? Ideation is a term often thrown around, but not necessarily understood fully. This process of coming up with potential ways to address a problem, ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...