The cases build off the Justice Department’s winning claims against Google’s ad tech monopoly.

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Google is testing “Direct Offers,” a new Google Ads pilot designed to help retailers connect with shoppers who use AI for ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

"By coercing advertisers to use AdX and by cutting off rival ad servers' access to that advertiser demand, Google destroys the possibility for rival ad servers like Equativ to compete on the merits ...

ALEXANDRIA, Va. (CN) — A trial to determine how Google will pay for operating its ad tech arm as a monopoly ended Monday with a newspaper executive pleading for more transparency in the way the ...

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of what Judge Leonie Brinkema is focused on and how that might ...

The remedy phase of Google’s ad-tech antitrust trial begins today, following the company’s loss in April when the court ruled that Google maintained monopolies in the open web display publisher ad ...

Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it.

Google has said that it is stepping up its testing of advertisements in Search’s AI Mode by incorporating “Direct Offers”, ...

PubMatic has sued Google over anticompetitive behavior which the independent ad-tech company alleges has hindered its growth and created an unlevel playing field in digital advertising, according to a ...

Google considered selling off parts of its ad tech business to resolve antitrust concerns in Europe and the US, a lawyer for the company said Monday, but a Justice Department proposal to force the ...