Tata’s much ballyhooed Nano isn’t exactly selling as expected in its home market of India, especially after the well-publicized fires engulfing the several examples of the world’s cheapest car.
The Tata Nano was supposed to be the second coming of the original VW Beetle. Or, at least, that's what the company that sold them was hoping would happen. Spoiler alert: that didn't wind up happening ...
Steven Ewing spent his childhood reading car magazines, making his career as an automotive journalist an absolute dream job. After getting his foot in the door at Automobile while he was still a ...
The world's least expensive new car, India's Tata Nano, is now selling across that country, with plans afoot to offer an upgraded version in Europe this year or in 2012. Meanwhile, carmaker Tata ...
If there were amongst you some who doubted that the single use (kidding...) Tata Nano will be a smashing hit, here is proof that the cheapest car in the world will top record after record in its home ...
When it was launched less than a year ago, the $2,500 Tata Nano was promoted as a safe, ultra-cheap car for poor Indians, an alternative to the motorbikes that zoom precariously around the country.
Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...
MUMBAI, India — When it was introduced in early 2009, the egg-shaped Tata Nano was billed as a modern-day people’s car, an ultracheap vehicle that would bring greater mobility to the masses of India ...
India’s giant Tata conglomerate, whose subsidiary Tata Motors just successfully launched the $2,000 Nano, the world’s cheapest car, is ready for an encore: ultra-cheap homes. (Read “The World’s ...
Ravi Kant has always had a formidable reputation as a marketing whiz. In the mid nineties, he helped Titan emerge as one of the most powerful brands in the country. Under him, LML was able to put up a ...
Even before reaching showrooms, the Tata Nano has achieved superstar prominence in India matched only by cricketers and Bollywood stars. If there were any doubts about the Nano's celebrity status, ...