A bill that would create a tax on big tech companies that provide targeted advertising has advanced out of committee, and it is now headed to the Senate floor.

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore.

The digital advertising landscape is undergoing a seismic shift. Recent legislation, such as Washington State’s My Health My Data Act (WMHMD Act), is forcing advertisers, particularly in the ...

Nothing makes us more suspicious of our phones than talking about a product and immediately seeing an ad for it. There are a few reasons why this happens.

The recent growth of the Internet and social media (and their corresponding infiltration into our daily lives) has given advertisers the ability to define target audiences with unprecedented ...