The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow ...
Google has reportedly forced UK television measurement groups Barb and Kantar to suspend a new service. This service, ...
TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one ...
The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives ...
TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once ...
SAN FRANCISCO, July 29, 2025 (GLOBE NEWSWIRE) -- Samba TV, a leader in AI-driven media intelligence, today announced a strategic partnership with Kochava, the leading omnichannel measurement and ...
In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen’s paper diaries were sufficient for tracking viewership and providing useful ...
Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...
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